Saturday, December 5, 2015

What’s An Independent Publisher To Do?

Copyright © Kris Tualla
Originally Published by 1st Turning Point

What’s an independent publisher to do?
Everything you can!
As an author with an independently-published trilogy releasing in the fall, I am the only one promoting this product. Sure, I’ll Evite everyone on my email lists. I’ll post it on my Facebook, Twitter & Blog. And I have arranged with a local and very popular restaurant to host my release signings.
Think I’ve done enough? I haven’t even scratched the surface!
I am grabbing every opportunity that comes my way to get my name out into the “big world” in any manner possible-as long as it’s connected to books or writing, I’m there.
And by every opportunity, I mean every opportunity:
I’m reviewing books on The Pen & Muse. They will, in turn, review me. And everyone who is a fan of the site, or a fan of the author I review, will see my name with a link to my website. Will they click through? Some will.
I am also reviewing book trailers here on 1st Turning Point. Again, my name gets out there. And I see what other authors are doing, which is really good information. No author can publish in a vacuum; we must be aware!
And as for book trailers, I am teaching how-to classes on Savvy Authors (and getting paid). My classes have been well-received and they always fill up. And I create positive relationships with the author students.
I mentioned my blog. I am posting twice a week, and none of the posts are about me. A successful blog must offer something to the world. I just spent 8 weeks writing about the future of publishing. I asked prominent bloggers to chime in, and I linked to them. I mentioned sites such as Romance Novel Covers, Apex Reviews and I let them know!
On August 4th at 7:00 pm, I’m going to be on a cable-access author show “Meet the Writers LIVE” in Tucson, AZ. Will anyone see it? I don’t know. But afterwards, I’ll post the video on my YouTube Channel and spread the link through all my Facebook friends, Twitter, Blog, email, RWA (Romance Writers of America) chapter loops, and other Yahoo groups. I’m betting THEN someone will see it!
Not everything I’m doing is virtual: I’m teaching two author workshops at Borders Bookstore in Scottsdale, AZ-one on July 28th on Independent Publishing (are you surprised?) and one on September 8th on Starting a Fiction Writing Career. And I’ll be signing and selling books while I’m there!
Not every opportunity is about me: I’m planning a Romance Reader Event (exact title TBD) for June 3, 2011-to happen on the ”off” years from my local writer chapter’s Desert Dreams Conference. I will pull together the Desert Rose Chapter, Valley of the Sun Chapter and the Tucson Chapter in this collaborative effort. This event, and its future, will be good for ALL of us!
Last, but probably one of the most important things I’ve done: I’ve created and launched Goodnight Publishing. This brand-new business model is designed to enable aspiring independent authors to present their product to readers with legitimacy. With quality. With a trademark, a publisher’s website, and other authors backing them up!
Are you getting inspired?

I love hearing from you! Share your promo tricks with other authors below. And don't forget to check out our new book promo specials for December at

Kris Tualla, a dynamic award-winning and internationally published author of historical romance and suspense, writes with a fast-paced and succinct style. Her plots are full of twists, passion, and very satisfying outcomes! Kris started in 2006 with nothing but a nugget of a character in mind, and has created a dynasty with The Hansen Series and its spin-off, The Discreet Gentleman Series. Norway is the new Scotland!
Kris is an active member of Romance Writers of America, the Historical Novel Society, and Sisters in Crime. She is an enthusiastic speaker and teacher, and created Arizona Dreamin' - Arizona's first romance-reader event: - and it's author-focused companion:
"In the Historical Romance genre, there have been countless kilted warrior stories told. Well, I say it's time for a new breed of heroes! Come along with me and find out why: Norway IS the new Scotland!"

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