Copyright © 2013 John Foxjohn
First published by 1st Turning Point
Needless to say, I am anxious, nervous, and excited all the same time.
Like everyone, I want to begin with a bang because a great beginning is important, at least to me. I started the book launch idea with my first published book and did fairly well. However, I have done increasingly better with each one.
Now, I am putting pressure on myself to continue what I started.
Any book signing is a crapshoot-make no mistake about that. I have gone to ones I thought would do great and sold two books. I have gone to ones I didn’t think would do anything and signed for two and a half hours straight.
I really believe that a part of the reason that I have continued to do better with the launches is because I have continued to learn how to do them. It also doesn’t hurt that my name is known. I am not naïve enough to think that doesn’t play a part.
Just like in political elections, name recognition plays a part. When I teach classes on signings, I tell them that there are no guarantees about a signing, but authors can help the odds of it being a great signing. This is a lesson I had to learn the hard way-know what is going on in that town the day you plan to have a signing and find this out before you plan it.
Here’s an example: I planned a book signing in a town where I had taught and coached. I knew a lot of people in the town and had a tremendous amount of media coverage. I showed up and spent two hours talking to the manager of the bookstore. She was the only one in the store besides me.
You see, I planned it on a Friday night-that was the night the store manager told me they usually had the most traffic. They probably did, but the manager and I failed to take something into account. This signing was during high school football season, and the town I was signing in not only had a game at home-it was homecoming.
Trust me when I tell you-don’t plan a signing in Texas on Friday night during football season. You cannot compete with it-nothing in Texas can compete with it.
That’s what I mean by knowing what’s going on in that town.
But to my current one, I believe I need to tell fifty readers about it to get one to come to the signing. This isn’t always the case-sometimes less-sometimes more.
So, on average, if I want fifty people to show up, I need to let twenty-five hundred know about it and remind them.
Now, no one who knows me is going to think I want fifty people to show up. My goals are high-heck, I wouldn’t mind a thousand showing up. I would be in hog heaven if they did. But here’s the problem, letting fifty thousand people know about it. Honestly, twenty-five hundred is easy-I have way more than that on my e-mail mailing list.
But how do I get the rest notified? The obvious answer is the media.
I started out with the community calendars of not only the newspapers, but also the TV stations all around this area. These are free and they are usually happy to put events in them. My newspaper has several sections that people can submit events to.
Yesterday, the paper listed my signing in the paper in four different sections.
I have it on all of the online sections that the city has including the Chamber of Commerce, the Library, everything.
I also have it on Facebook, MySpace, and all those.
Obviously, I am writing this without knowing how this launch will turn out, but as I sit here, I am confident that I have done all that I can to get the word out and, hopefully, create interest in coming and checking out my book. If they don’t come, I can’t get them as excited about it as I am.
When I titled this the Beginning of the End, I meant the beginning and the end result, and that is what I am interested in.
John Foxjohn, the author of the best-selling true crime, Killer Nurse, epitomizes the phrase "been there--done that." Born and raised in the rural East Texas town of Nacogdoches, he quit high school and joined the Army at seventeen: Viet Nam veteran, Army Airborne Ranger, policeman and homicide detective, retired teacher and coach, now he is a multi-published author.
Growing up, Foxjohn developed a love of reading that will never end. In fact, he refers to himself as a "readalcoholic." He began with the classics and still lists Huckleberry Finn as one of his all time favorites. Later, he discovered Louis L'Amour and besides owning every book he wrote, Foxjohn says he's read every one of them at least five times.
However, when he was twelve, Foxjohn read a book about Crazy Horse, and decided right then he would also write one about the famous Lakota leader. After many "yondering" years as L'Amour called them, he spent ten years researching his historical fiction, Journey of the Spirit, now titled The People's Warrior.
Maybe because of his eclectic reading habits John has not limited himself to publishing in one genre. In fact, he has published mysteries, romantic suspenses, historical fiction, legal thrillers, and nonfiction Killer Nurse.
When he's not writing, teaching writing classes, or speaking to different writing groups and conferences, Foxjohn loves to spend time square dancing, working in his rose garden, or in his garage doing woodwork. However, his passion outside of family and writing is without a doubt, anything to do with the Dallas Cowboys.
She was hired to nurse them back to health...instead, she took their lives.
For months, the DaVita Dialysis Center in Lufkin, Texas had been baffled by the rising number of deaths and injuries occurring in their clinic. In April alone, they’d rushed thirty-four patients to the hospital. But no one expected such a horrific cause to be behind it all.
Kimberly Clark Saenz was a well-liked licensed vocational nurse at the center. The East Texas nurse was a mother of two, and known for her smiles and the stories she told to help patients pass the time. But on April 28, 2008, witnesses came forward to say that instead of lifesaving medication, they’d seen Saenz adding toxic bleach to IV ports. Turns out, it wasn’t the first time. Once caught, the shocking story of Saenz’s murderous practices began to unravel…