by Amber Scott
Copyright © 2013 Amber Scott
Great cover art is crucial: Your first step in snagging attention is eye appeal. Make sure the quality is equal to any A-list author’s. Viewers will pick up on it right away if it isn’t. Virtual property: Friendster, MySpace, Google Buzz, Red Room, a blog, Facebook, GoDaddy, Tagged, Manic Readers, Amazon, etc. Start joining and claiming your author name on these sites. Get your domain name under your author name and take it wherever you can go. Use your book cover as your profile picture. That picture will be there any time someone travels to your page, every time you comment, tweet, etc. Blog Comments: Be the commenter you want to see in your blog. Commit to commenting on X number of blogs a week. Use your name and url. Folks will click to see who you are. Book Review Sites: Get your book to any reader who will consider taking it. The more the better. If you get a review, no matter how big or small, you get visibility. Free reads: Nothing moves faster than a freebie. Online, free reads are the new library system. Put your best work out there and earn the next read as a purchase because they love your freebie! Expand the freebies: Podcast your chapters (www.FETIDUS.org, create a free serial novel, youtube a character webcast (“Popular Lauren”). Book Videos: Do it yourself at a site like One True Media or hire a reputable company like Blazing Trailers or Goddess Fish Promotions to create a killer preview of your book, your free read and put it up on YouTube. While there’s no correlative statistics available to track sales, you have your name and book in front of a huge viewing audience. Invaluable. Guest spots: There is a plethora of guest blog spot opportunities. Romance Junkies, The Book Binge, Long and Short Romance, the list goes on and on. These smaller sites want content. They want author interviews. They aren’t staffed to court authors but love having guests. This is an excellent way to network and build your tribe. Contest Wins: Readers trust contest wins. With good reason! A writing contest win means your book is the best of the best. The cream of the crop. Enter your work in contests. Even a final will take you far in reader/buyer confidence. Even no win could earn you a new fan. Create a yearly contest entry fee budget and get out there. Author/Cover Quotes: Endorsement from a peer, potentially an author the reader already is familiar with, is the next best way to earn buyer confidence. It demonstrates a fellow author will vouch for this author. A little, “Hey, you can blame me.” Author quotes not only create buyer confidence, it name builds for both authors. A win win! Reviews: Online reviewer blogs are becoming the new beach front grocery store line property. No review site is too small and the ones who love you will push your career farther than any big name review site. Backlist: The more books you have on your backlist the more serious you will appear about your career. Rome wasn’t built in a day and an author’s career takes years to patiently build. Pages first!