“I’ve done two extended blog promos-a 50 Day, 50 Books Blog Tour Giveaway for Immortals: The Crossing, and a Countdown to Summer Blog Party for A Little Light Magic. I highly recommend a tour as a fantastic way to get out and meet the readers. A theme adds to the fun. My Summer Countdown had readers posting all kinds of summer-related memories and experiences. If you’re doing a tour, be sure to include giveaways and contests-it can only increase your traffic. Caveat: be sure to allocate a good chunk of your (probably over-taxed) free time to the endeavor. What with the advance planning, writing up content, and interacting with readers, I guarantee it will take waaaay more time than you think.”
Marianne and Judy of http://goddessfish.com/
DIY: email colleagues directly, ask your publisher’s PR department for help, post requests for hosts on your-genre-related author loops…and on Facebook and Twitter.
Status updates (on LinkedIn, Facebook, MySpace, Gather, Ning, Eons, etc.)
Yahoo Groups-Some accept such announcements on certain, designated days, or on Promo Only groups. Others frown on it.
Rowena Cherry’s blogs: