by John Foxjohn
Copyright © 2013 John Foxjohn
First Published by 1st Turning Point, 2010
In March, I launched my latest novel, Tattered Justice. I held the launch party at the local library in Lufkin, Texas, and I really thought it was a successful signing—one of the best launches I’ve ever had.
There are several reasons that contributed to the success of the launch party besides the fact that I wrote a tremendous book.
First, the library went out of the way to promote the event, and they started a couple of months before the event took place. They had it on their website, had a huge poster in the entrance, and one of the librarians wrote an article about it for the local paper.
Second, there are a lot of media outlets that are free and easy to access in my area: the Chamber of Commerce and their web site, all the TV stations in the area, and local newspapers have community events sections where you simply go online and fill in the information.
Fourth and maybe the most important reason, I have a huge e-mail list. This list is not only broken down by state, but also by region of each individual state. I sent out personal invites by e-mail to everyone in my area.
Now, this might sound time-consuming, but it’s really not. I use Evite.
Evite lets you use their templates to create your invitation, or you can be the designer and create your own. The invitations are easy to create, and you send all of them at once with one click. All you need to do is enter the e-mail addresses. Hey, I can cut and paste with the best of them. It is easy to invite more later if you want to.
The recipients of these professional invitations can respond with a yes, they are coming, maybe, or no, they aren’t coming. Then, Evite will send out reminders to all the ones who replied with a yes or a maybe.
One other good thing about Evite—it is free.
It allowed me a simple, worry-free way to get the word out about my launch. I know it was effective because many of the people who showed up told me they got my Evite.
John Foxjohn, the author of the best-selling true crime, Killer Nurse, epitomizes the phrase "been there--done that." Born and raised in the rural East Texas town of Nacogdoches, he quit high school and joined the Army at seventeen: Viet Nam veteran, Army Airborne Ranger, policeman and homicide detective, retired teacher and coach, now he is a multi-published author.
Growing up, Foxjohn developed a love of reading that will never end. In fact, he refers to himself as a "readalcoholic." He began with the classics and still lists Huckleberry Finn as one of his all time favorites. Later, he discovered Louis L'Amour and besides owning every book he wrote, Foxjohn says he's read every one of them at least five times.
However, when he was twelve, Foxjohn read a book about Crazy Horse, and decided right then he would also write one about the famous Lakota leader. After many "yondering" years as L'Amour called them, he spent ten years researching his historical fiction, Journey of the Spirit, now titled The People's Warrior.
Maybe because of his eclectic reading habits John has not limited himself to publishing in one genre. In fact, he has published mysteries, romantic suspenses, historical fiction, legal thrillers, and nonfiction Killer Nurse.
When he's not writing, teaching writing classes, or speaking to different writing groups and conferences, Foxjohn loves to spend time square dancing, working in his rose garden, or in his garage doing woodwork. However, his passion outside of family and writing is without a doubt, anything to do with the Dallas Cowboys.
For months, the DaVita Dialysis Center in Lufkin, Texas had been baffled by the rising number of deaths and injuries occurring in their clinic. In April alone, they’d rushed thirty-four patients to the hospital. But no one expected such a horrific cause to be behind it all.
Kimberly Clark Saenz was a well-liked licensed vocational nurse at the center. The East Texas nurse was a mother of two, and known for her smiles and the stories she told to help patients pass the time. But on April 28, 2008, witnesses came forward to say that instead of lifesaving medication, they’d seen Saenz adding toxic bleach to IV ports. Turns out, it wasn’t the first time. Once caught, the shocking story of Saenz’s murderous practices began to unravel…