Saturday, August 30, 2014

No Play, No Pay: About Google AdWords

Copyright © 2013 Eilis Flynn
Originally Published by 1st Turning Point
I’d only vaguely heard of Google AdWords when the Husband, Mike the Marketing Man, suggested I sign up for it. Okay, I said…and then I promptly forgot about it. But as fate (and an advertising campaign orchestrated by someone else) would have it, the topic came up again, this time in the form of a direct mail piece. Okay, it was clearly time to take a look. The Hub agreed.
In case you’re as clueless as I was on the subject (well, that’s hard to believe. You’re reading something at 1st Turning Point, aren’t you?) and Google AdWords sounds like one of those foreign and exotic things, it’s not: It’s part of the modern marketers’ mantra. With the boom of the Internet has arrived a new method of promoting your work, and it’s a surprisingly simple way of making use of impulse control. Or lack thereof.
Google AdWords
You know search words, right? Or keywords? That’s how you find something, right? You go to Google and type in words that you think will give you the response you want. Before you click on one of those Google results, though, if you look to the side, you’ll notice small-print ads, with terms that echo those like yours under the heading “Sponsored links.” Guess what? Those are AdWords ads. Those ads show up when someone does a search using precise terms that you’ve just used to get those Google results. Like magic!
Now, if you’ll recall, the title of this piece is “No Play, No Pay.” (If you didn’t remember, you should have looked up at the beginning, silly.) The glory of AdWords is that those sponsored links show up, but you don’t have to worry about paying unless someone actually gets intrigued enough to click on the link (you pay to activate the service, but that’s it at the beginning). Notice how that works? These are people doing searches using terms that are relevant to YOU and your ad campaign. So the audience is already interested.
And it’s not just text ads, although that’s the place to start. You can specify text ads, images, video—pretty much what your heart desires.
Not only that, you’ll find that with AdWords, you can track how your Google ad is working. (That’s also part of the joy of modern technology: you want to have immediate results!) Logging in and looking at your account allows you to determine how your responses are going, and if you’ve been doing the AdWords thing for a while, you can actually compare how you’ve done through time using charts. CHARTS, people. Like a real business!
Next time, I’ll tell you about signing up, the variable price structure, and more about personalizing your very own ad campaign! 

Eilis Flynn has worked at a comic book company, a couple of Wall Street brokerage firms, a wire service, a publishing company for financial cultists, and a magazine for futurists. She’s also dined with a former British prime minister and a famous economist, can claim family ties to the emperor of Japan (but then can’t we all?) and the president of a major telecommunications company, worked at most of the buildings of the World Trade Centers, stalked actress Katharine Hepburn (for one block), and met her husband when he asked her to sign a comic book. With all these experiences (all of which are true!), what else could she do but start writing stories to make use of all that? She’s written a variety of things that also don’t seem to belong together, but they do: comic book stories both online and in print, scholarly works in a previous life as a scholar, book reviews and interviews, and articles about finance (at odds with her anthropology background), before settling down to write romantic fantasies about the reality beyond what we can see.
Eilis lives in verdant Washington state with her equally fantastical husband and the ghosts of spoiled rotten cats. She was written Superman family stories for DC Comics (as Elizabeth Smith). Her first five novels—The Sleeper Awakes, Festival of Stars, Introducing Sonika, Echoes of Passion, and Static Shock,and Wear Black (cowritten with Heather Hiestand)—are available at most online retailers, and her novella,Riddle of Ryu, and short story, "Halloween for a Heroine," is available at the same digital stores. Her latest comic book story, ”30-Day Guarantee,” is available at http://www.myromancestory.com.
If you’re curious to find out more, you can check out http://www.eilisflynn.com. She can be reached at eilisflynn@aol.com. If you’re looking for a professional editor for your own work, check out her rates athttp://emsflynn.wordpress.com.





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