Tuesday, March 18, 2014

How to Self-Publish a Book, Professionally

how to self publish a book
You’ve probably heard this story a thousand times before: An inexperienced author writes a fantastic book and decides to self-publish it, but he makes mistake after mistake, leading to his book not getting any exposure or sales. It’s a story that scares a lot of new authors away from self-publishing, but it doesn’t have to. You can self-publish your book professionally if you stick to a few key rules.

  1. Make sure your book looks professional. It’s important that your book makes a good first impression, whether at a brick-and-mortar store or online. If design isn’t a strong suit of yours — or if it is and you just don’t have time for it — make sure to invest in professional cover design services.
  2. Don’t let unintended errors distract your readers. It’s easy to make mistakes while you write a novel, but a typo here and a typo there add up pretty quickly and can easily distract from your novel. This is where a professional editor comes in. Editing your own work is difficult, so make sure to devote some of your book budget to finding a talented editor to help you get your book ready to publish.
  3. Spread the word! You might have the best book written this century, but if you don’t promote your book, no one will know about it. Research the people you want to read your book and use a variety of channels to talk to them. Social media, Web and print advertisements and speaking engagements can all help you to spread the word about your new book.
  4. Control your message. This is probably one of the easiest traps to fall into when you decide to market your book. While some authors start out without any clear message at all, others get distracted from their messaging and end up missing opportunities in the process. Before you decide to market your book, come up with a few key points you would like to communicate to your audience. Then, stick to those points in all of your promotion.
  5. Be passionate. It’s vital to be passionate about both your topic and your readers. Keep in mind the reason why you wrote the book and use that to drive your interactions with readers, industry journalists and others. By doing this, you can share an authentic passion for your book with everyone you meet, and that kind of passion is contagious.

What pitfalls have you seen other writers fall into when they’ve self-published their books? Share your insights in the comments below!

Tuesday, March 4, 2014

Book Cover Design: Custom vs. Pre Made Covers



When youre self-publishing a book, there are tons of details —big and small — that you have to work out before you have a finished product. Who will edit your book? How will you promote it? Will you print your book or publish it in an eBook format?

One of the most important decisions during this time, however, is how you want your book cover to look. Don’t judge a book by its cover is a popular adage, but people do this all the time. Your book cover is the first impression you will make with readers. In today’s digital world, that impression is often made from a tiny thumbnail image, making unique and readable cover design even more important.

At Castelane, cover design is at the heart of our services, and we offer two different book design options to help you make a choice that puts your books best face forward while staying within your budget.

Custom Book Covers

Custom book covers allow you to buy a cover thats as unique as your book. When you order a custom book cover, you work with a designer to make a book cover that communicates your books themes in an attractive and salable way. You can purchase a design package for an eBook cover, which includes a full-scale PDF, a large Web jpg and a thumbnail jpg for the eBook store, or a package designed specifically for a printed book, which includes a print-ready PDF, a large Web jpg for the eBook version of your book and a thumbnail jpg of the front cover.

Stock Book Covers

For a budget-friendlier way to give your book a stunning face, we also offer pre-made book covers for eBooks. This option provides unique cover art with customizable fonts. We have dozens of covers in every genre, so you can be sure to find one that suits your book. These covers use royalty-free images with stylish and readable fonts to help sell your book online. As soon as you purchase your book cover, we remove it from our site. Never see another title with your cover!


What has been your biggest hurdle in self-publishing a book? Let us know in the comments below!