Wednesday, May 7, 2014

Do You YouTube?

Getting the Most out of YouTube: Part 2, Advanced Options

By Kim McDougall
In this second installment of “Getting the Most out of YouTube," we’ll take a look at the more advanced features in the video manager and the basics of monetizing book trailers
For those without access to a movie producing software, YouTube has made it easy to trim videos, add enhancements, titles and music. To access these features, you must first navigate to the “Edit” page for the video you wish to enhance. Here are the simple steps to get there:

  1. Make sure you are signed into your YouTube account.
  2. Click your name in the upper right corner. 
  3. Choose “Video Manager” 
  4. Make sure “uploads" is highlighted from the left menu and click “Edit” next to the video you want to edit.
Along with “Info and Settings” (which we covered in Part 1 of this blog article), you will see tabs for Enhancements, Audio, Annotations, and Captions. 
Audio simply lets you switch your music track for another from a selection of YouTube royalty-free tracks. Captions does exactly what you would expect: it adds text captions for the hearing impaired. We’ll look closer at the other two options.
Enhancements
In the Enhancements screen, your video will be split to show the original and the applied effect.  Here you can trim the video, adjust the color and contrast or add one of over a dozen filters. You can see the ‘Old Fashioned’ filter applied to the right half of my video in this sample. You also have the option to stabilize your video, a great feature for hand held videos shot from phones. 
Making and unmaking adjustments is simple and kind of fun. Under special effects, there is the option to blur faces. This is particularly useful in commercial videos like trailers if you don’t have model releases for anyone in your video. YouTube also offers a simple Video Editor to cull together several videos either from your channel or elsewhere on YouTube. Be sure to check the licenses of any video you use in this feature (see my article, “A Few Cautionary Words about Royalty-free” for more information on this topic.)
Annotation
This tool is terrific for adding notes, titles and speech bubbles to your videos. It would be more powerful if the note could be linked to a website. YouTube does add this option but only for nonprofit fundraising use. Other linking choices include to another video, YouTube channel or Google+ page. So if you’ve set up a page for your book, this option might be worth it. In this sample, you can see the note I added to the top left side of the video.
Monetization
Make money with your videos by including paid advertisements. Be sure that you own the copyright to all media in the video, or have permission to use it for commercial purposes. Media includes all video, still images, music, quotations and book covers. 
The first time you monetize a video, you will be directed to set up an account with Google AdSense. You will need to give some tax information and possibly set up a back account to receive payments. 
Note that setting up your account does not automatically monetize all your videos. You will have to select each video individually and set up its ad choices. 

Video Book Trailers
Once you are certain you can and want to monnetize your video, the process in simple. 

  1. In the Video Manager, choose “Edit” next to your video 
  2. Click the “Monnetize” tab which appears under the video window.
  3. Click the “Monnetize with Ads” checkbox to bring up the choice of ad types 
The ? symbol opens a pop-up window with definitions of ad types. The two most popular are Overlay in-video ads which lay a banner across the bottom portion of your video (which the viewer can choose to close) and True-view in-stream ads, which show a short commercial before the video. I find the first type less intrusive.
Google uses a convoluted process to calculate payment on YouTube ads, and I won’t go into details here. Suffice it to say that they analyze each click on your video to determine its validity and pay accordingly. You can follow your earnings in the Analytics section (found in the left-side menu after clicking on your avatar in YouTube).  For more information on this topic, visit the Google help pages below.



Other Blog Articles in this Series
Part 1: Channel and Upload Settings. Learn how to get the most out of your YouTube Channel with custom channel art, tag and video sharing options.
Part 2: Advanced YouTube Options. Learn how to enhance your videos with with effects and annotations as well the pros and cons of monetizing your videos.
Part 3: Promoting with YouTube. Learn now to leverage the YouTube community to get the most exposure for your videos. (Coming Soon)
Part 4: Book Video Genres. Now that you have a great YouTube channel, learn the different kinds of videos you can use to attract book buyers. (Coming Soon)

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